The British fashion designer took to Twitter to announce to followers that the new VictoriaBeckham.com website will allow shoppers to make purchases from the website, will go live on 30th March 2013.
While Beckham has had her detractors, since she first launched the line for spring/summer 2009 at New York Fashion Week in September 2008 it has not only been lauded by the style press, but according to reports
sells particularly well too. Dubbed “Icon”, the collection celebrates the body-conscious aesthetic that has come to define Beckham’s personal style and designs – the two are inextricably linked after all, as she has made no secret of designing for herself, even going so far as to act
as fit model.
“I introduced Icon in response to requests from customers for designs
as far back as my first collection,” says Beckham, whose site also includes sister line Victoria, Victoria Beckham handbags, sunglasses and denim.
“I wanted to find a way to offer them key dresses from the archive, but in newly reworked colours and fabrics,” she added.
Hand-made in the UK, like all of Beckham’s ready-to-wear, the inaugural Icon edit is made up of seven dresses, each of which features a full-length exposed zip at the back and a slim, body-conscious silhouette.
The price tag of Beckham’s designs mean that they are undeniably in the reach of an elite few. But alongside e-commerce, the revamped website will feature show footage, documentary content, inspiration and news for those who wish to immerse themselves in the British Fashion Award-winning brand Beckham.