Cinderella story: Coast’s affordable eveningwear

“The VA collection seemed like the perfect collaboration,” says Kim Elliott, the head of design at Coast. “Inspiration came from vintage dresses, beautiful and iconic fashion photography images and delving into the drawers of fashion history to recreate and bring to life this collection of ballgowns.”

The Coast team were given access to the museum’s archives for inspiration for the capsule collection, which consists of six individual styles – each of which has been given an old-fashioned girl’s name.

Lottie has an air of the Fifties with its full skirt and corset detailing. Patience is a bias-cut silk dress which sums up the beauty of the golden age of the Thirties nicely. Legendary photographers Cecil Beaton and Norman Parkinson, and the pictures they took in the Fifties, were the inspiration for Blanche and Phoebe. That era also influenced the Daphne dress – here, archive styles from Balenciaga and Valentino inspired the soft silhouette.

“The dresses truly reflect the allure of ballgowns chosen for special occasions imbued with a magical sense of celebration,” says Lauren Sizeland, the VA’s director of business development and licensing.

Visa - WeAreTheCity - Pioneer 20 - nominations open
WeAreTech Festival 2024 advert

Upcoming Events

march, 2024

Job Board Banner

Related Posts