WeAreTheCity are proud to share the following inspirational short films. These carefully selected clips all focus on female empowerment and highlight issues that are faced by so many women all over the world. We hope you feel both inspired and motivated watching these amazing films and we would also like to take this opportunity to extend our sincere thanks to all of the contributors and creators who continue to use creative ways to raise awareness of these important issues.
If you have a clip you wish to share with the WeAreTheCity community, please send the link to [email protected].
The Most Emotional Surprise of the Year
Entire Neighbourhood Secretly Learns Sign Language To Surprise Deaf Neighbor
Muharrem, a deaf man living in Istanbul, just received a huge surprise when, one morning, everyone he bumped into in his neighborhood responded to him with sign language!
A team of people from Samsung and the Leo Burnett ad agency spent a month setting up cameras and teaching people throughout his neighborhood sign language. On the appointed day, Ozlem went for a walk with her deaf brother, who was stunned to meet so many signing people in a world where those who can communicate in sign are often few and far between.
The ad was designed to raise awareness about Samsung’s new call center for the deaf and hard-of-hearing in Turkey. It’s nice to see advertisements that can both raise awareness and make the world a better place.