Brands Giving Back
Seraphine maternity is a brand renowned for their fashion forward maternity wear and is firm favourite amongst celebrities such as the Duchess of Cambridge, Zara Philips and Gwen Stefani. Seraphine continually encourage pregnant women to embrace the changes their bodies are going through and love their new shape. Their clothing is created to flatter the pregnant figure and they offer fashionable nursing solutions.
To celebrate US Mother’s Day Seraphine launched their Just For Love campaign. Seraphine have created an on-site application that encourages women to share their ‘moments of love.’ The #JustFor Love campaign aims to raise funds for the American children’s charity Baby2Baby and for every picture uploaded on to their site Seraphine will donate $1 to Baby2Baby.
Baby2Baby supplies Los Angeles low-income families with the essential baby necessities and clothing for their children up to the age of 12. According to Baby2Baby 1 in 3 mothers in Los Angeles have to choose between diapers for their babies or food. Baby2Baby is supported by a board of influential women, including celebrity mothers Jessica Alba and Nicole Richie. This year Baby2Baby will help over 70,000 by collecting and distributing donations of new and gently used children’s essentials.
“To become a mother is to experience love in one of the strongest and purest ways imaginable, so we fully support Baby2Baby’s mission, helping mothers and their children in desperate situations,” Cecile Reinaud, founder of Séraphine.
Just For Love aims to spread the message of love whilst helping families in desperate need. It is a great way to support a charity and helps encourage other brands to continue to help charities. The campaign launched on US Mother’s Day and will continue to run until June with the aim to raise as much money as possible. Alongside the application, Séraphine has designed a #JustforLove t-shirt that’s available for purchase with a $20 donation. 100% of the proceeds from the campaign will go directly to the Baby2Baby and will help to increase support for the mothers and children they serve.
To upload your ‘moment of love’ visit; http://www.seraphine.com/us/justforlove/ and share it on Twitter @SeraphineLtd.
